Come Back to the Heart of the Matter
What is in the heart of your donor? What passion to help does she have that yearns to find release and satisfaction? That’s where your focus should be.
What is in the heart of your donor? What passion to help does she have that yearns to find release and satisfaction? That’s where your focus should be.
Often, the reason the major gifts function in an organization does not work is because the organization itself is not organized properly. Or the leaders in the organization don’t have a clear view of what the various functions in the organization are supposed to do.