Are you suffering from donor value attrition? You may be losing more major gifts than you thought...

Having conducted scores of these donor assessments over the years, we find a disturbing pattern. While donor giving totals may go up year-over-year, many donors give less (or disappear) after their first year. Most organizations don't even realize that these donors are giving less or going away altogether, because the gap is covered up by gifts from new donors.

In this webinar, Jeff Schreifels will explain how we've diagnosed this problem in hundreds of data files analyzed by Veritus Group, and how you can take action to reduce your donor attrition rates.