How Should You Spend Your Fundraising Budget? (#5 of 6)
This blog post is the fifth in a series of six titled, “The House Your Donor Lives In.” The thing about fundraising budgets is that they are often allocated to various fundraising activities based on internal politics and/or history of spending. By...
Question of the Month: Why do we recommend creating both budget AND aspirational goals?
When we work with fundraisers on goal-setting for individual donors, we recommend that they create both a budget goal that aligns to the organization’s official budget AND an aspirational goal to help them dream big about opportunities to partner with their donors for...
The Confusion Around Marketing, Communications, and Fundraising Functions
It’s budget time. And the debates begin. How much budget to allocate for fundraising? How much for communications? How much for marketing? And those debates migrate to who owns each of the functions. One non-profit leader believes that it all belongs together, and...
Your Ridiculous Donor Goals Are Driven by a Need for Money
It is not unusual for Jeff and me, and members of our front-line team, to hear the following cry for help from mid, major, or planned giving representatives of a non-profit here in the United States or in Canada or Europe: “They just told me I have to raise 16% more...
Your Donors Want Choices
Several months ago, I was sitting at a conference table with a prospective client, talking about the process needed to create our Donor Impact Portfolio. The Donor Impact Portfolio, when it’s complete, is a list of all the organization’s programs and projects, broken...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
