
From the Front Lines: What to Expect When You Try to Qualify Donors
Here’s how the qualifying process works, when you’re building a caseload of major donors.
Here’s how the qualifying process works, when you’re building a caseload of major donors.
Here’s how you tier your portfolio for major gifts.
If you can’t answer these questions about your caseload donors, then they’re not yet qualified for your portfolio.
Most MGOs have an abundance of unqualified donors in their portfolios. What does your gut tell you about yours?
If you qualify, cultivate, steward and serve your donors well, these are the only three ways you’ll grow your portfolio revenue.
Donor research should support MGOs, not tell them what to do. That’s the manager’s job.