Being a great major gift officer requires that your actions go beyond everyone’s expectations of you. Providing outrageous service to your donors will do that.
It’s so easy now to send a quick email, text, online survey, etc. to our donors, (which are all great ways to connect to a donor), but perhaps instead of “speeding up” our communication, in order to really grab their attention, you should slow it down.
When you make and then break promises, it doesn’t just hurt the other party. It also hurts YOU, sending you down a dark path.
Disasters strike regularly. MGOs should be prepared to communicate with donors when the time comes – both to check on them and to tell them what’s needed.
When your non-profit treats donors as part of your mission, you’ll provide amazing service to donors and set yourself apart from the competition.