Losing Your Best Donors is a Sign of Success

Losing Your Best Donors is a Sign of Success

If you succeed at moving a high-capacity general donor into the major donor category, your general donor program “loses” one of its very best donors. Of course, you aren’t losing anything at all, and it’s not a problem – it’s a major victory for your nonprofit.

What to do with “Tweeners”—The Overarching Principles

What to do with “Tweeners”—The Overarching Principles

Okay, so a quick review.  “Tweeners” are those donors who give more than the average direct-response donor yet not quite enough to consider them a major donor.  Currently, they’re in your direct-response or annual fund (you know I hate that term) program and their...