by Richard Perry and Jeff Schreifels | Oct 26, 2015 | Annual Fund, Direct Response, donor promotion, turf wars | Direct Response, Donor Retention, Major Gifts, Prospecting, Uncategorized
If you succeed at moving a high-capacity general donor into the major donor category, your general donor program “loses” one of its very best donors. Of course, you aren’t losing anything at all, and it’s not a problem – it’s a major victory for your nonprofit.
by Richard Perry and Jeff Schreifels | Sep 23, 2015 | Annual Fund, Long-term Value | Direct Response, Leadership, Major Gifts, Mid-level donors, Uncategorized
If your major gifts and direct-response can come together and figure out the middle donor situation, each of you will have much stronger programs.
by Richard Perry and Jeff Schreifels | Dec 15, 2014 | Fundraising, Mid-Level Officer, Mid-Level Programs | Direct Response, Major Gifts, Mid-level donors, Uncategorized
By cultivating and stewarding mid-level donors in a more one-to-one manner, we can reduce attrition and move more donors, creating a faster pipeline into major gifts.
by Richard Perry and Jeff Schreifels | Nov 30, 2011 | Director of Major Gifts, Fundraising, Non-Profits, Strategic Plans, Tweeners | Direct Response, Donor-Centered, Major Gift Officers, Marketing Plans, Mid-level donors, Non-Profits, Uncategorized
Okay, so a quick review. “Tweeners” are those donors who give more than the average direct-response donor yet not quite enough to consider them a major donor. Currently, they’re in your direct-response or annual fund (you know I hate that term) program and their...