Why is No One Talking about Donor Value Attrition?
To truly figure out your fundraising program’s effectiveness you have to evaluate Donor Value Attrition.
To truly figure out your fundraising program’s effectiveness you have to evaluate Donor Value Attrition.
To secure the greatest value for your donor and your organization, you must make a compelling offer that has these five key elements.
Major gift fundraising can’t really succeed if you’re not getting new donors in from an acquisition program, and cultivated donors from a mid-level program.
Declines in most non-profits have nothing to do with tax law changes; it has everything to do with valuing donors.
More and more non-profits are seeing income declining year-over-year, and donor value attrition is a big reason why.
Recent data show donors leaving at increasing rates. But you don’t have to be part of that trend.