
Giving the Wrong Gift to a Donor
Are you taking the time to offer donors something they’re actually interested in?
Are you taking the time to offer donors something they’re actually interested in?
To secure the greatest value for your donor and your organization, you must make a compelling offer that has these five key elements.
Big gifts don’t come from small offers. What are you proposing that’s big, bold, and visionary?
Spend the time it takes to learn every donor’s passion. Then find creative ways to serve your donor by fulfilling them.
Specifics matter in fundraising. Donors want to know the impact of their gifts, so you should give them tangible things to invest in.
You must have the right offers in hand in order to be successful in major gifts. Do not go out into the marketplace without them.