Keep Your Asks General – Expect Less from Donors
Specifics matter in fundraising. Donors want to know the impact of their gifts, so you should give them tangible things to invest in.
Specifics matter in fundraising. Donors want to know the impact of their gifts, so you should give them tangible things to invest in.
You must have the right offers in hand in order to be successful in major gifts. Do not go out into the marketplace without them.
Are you afraid to challenge your donor to make a larger gift? Sometimes we get too comfortable with “regular” giving. Leave your fear behind!
Don’t lead your donors into the weeds with fine details about the costs of your programs. Instead, focus on how his gifts will solve a true need in the world.
Your donor needs to hear the truth about the ugly, awful things in this world – because their gifts can help solve these terrible problems.
Don’t make your fundraising presentations so pretty that donors can’t see the cause – the problem that they’d solve through their gifts.