Your donors have important things they want to accomplish before they depart this world. And you get to help them do that.
This month’s Client Corner features Sue Swan, National Chief Development Officer for the American Lung Association.
Your donors are just like you: they want to make a difference. Knowing and understanding your donor will deepen your donor relationships.
Even with the best of intentions, non-profits often default to these behaviors that damage their donor relationships.
We must alter how we view and think about the relationship between non-profit donors and the organizations they support.
Consider the act of giving your donor a form of encouragement to be part of your daily work of major gift fundraising.