The moment you ask someone to fund your organization’s mission, they become part of that mission. Here’s what treating them as a true partner looks like.
Are you treating donors more like a nuisance than a part of your mission? As a major gift officer, you must care to serve your donors well.
Your donors have important things they want to accomplish before they depart this world. And you get to help them do that.
This month’s Client Corner features Sue Swan, National Chief Development Officer for the American Lung Association.
Your donors are just like you: they want to make a difference. Knowing and understanding your donor will deepen your donor relationships.
Even with the best of intentions, non-profits often default to these behaviors that damage their donor relationships.