“GivingTuesday” is a Waste of Your Time
Before you get all wound up, let me say that the concept of promoting a day to give back is awesome. Our culture is so focused on consumerism – buying stuff we don’t need – that to have time to reflect on what we’re doing to give back is a good thing. But what’s...
Events Are Not Major Gifts
An event is not major gift fundraising, nor does it really have anything to do with philanthropy. Hosting events is a public relations opportunity for non-profits. It’s a way to get their name out and potentially engage new people in your mission. And in rare...
A Gala is Not Philanthropy
A gala is not major gift fundraising, nor does it really have anything to do with philanthropy. A gala is a way that non-profits bring in cash. And in rare cases, it provides enough net revenue to justify having one. A gala is almost 100% transactional in nature. In...
What’s Wrong with Those Special Days
“Don’t forget that this coming Friday is X Day!” Just substitute the generic day where I have the X. Cancer Day. Humane Treatment of Animals Day. Etc. That’s the email I received one morning last week. The author and/or strategist behind the email copy must have...
How Do You Turn Major Event Gifts into Major Donors?
We just passed through a major event season. Because of that, Richard and I have been asked by a number of development professionals about how you turn an event donor who gives a major gift into an actual major donor who is inspired by your mission. The answer is that...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
