How to Make an Impact After an Event
When major gift fundraising staff are involved in events, you need to have plans in place to take full advantage of their relationships with major donors – don’t just use them as “free labor.”
When major gift fundraising staff are involved in events, you need to have plans in place to take full advantage of their relationships with major donors – don’t just use them as “free labor.”
If you are an Exec Director, CEO or Board Member of a non-profit, you need to know that fundraising events have nothing to do with major gift fundraising.
This is event season. Because of that, Richard and I have been asked by a number of development professionals about how you turn an event donor who gives a major gift into an actual major donor who is inspired by your mission.
The answer is that it’s almost impossible
Here are a few simple, yet unique and powerful, ways for you to consider thanking donors this year.
Often, the reason the major gifts function in an organization does not work is because the organization itself is not organized properly. Or the leaders in the organization don’t have a clear view of what the various functions in the organization are supposed to do.