Events and Major Gift Fundraising
We recently reviewed a non-profit that had an events superstructure. That is, the culture of their development department was essentially “all events, all the time.” They boast how the events team brings in about $6 million dollars a year in revenue. We started...
Moving from Transactional to Transformational
I was recently talking to Susan, a development director for a regional non-profit, and she was lamenting that she had another gala to put together. Even though this gala takes an enormous amount of time and effort from the staff, the executive director and the board...How to Make an Impact After an Event
NOTE: This post is specifically directed to Directors of Development who manage major gifts, events and prospects, and to MGOs who have donors that attend events. At Veritus Group we don’t advocate cultivating major donors with events and asking MGOs to...The Ice Bucket Challenge and Donor Relationships
When I first saw all the video and news stories about the Ice Bucket Challenge I thought: “That is really cool. People are really getting involved. Good for ALS Association (ALSA)! What a great way to raise money.” Then I got to thinking about it, and my thoughts took...The Problem with Crowd Fundraising
It’s all the rage these days, and the strategy has raised a boatload of money. It’s crowdfunding. But is it good for fundraising? And what does this topic have to do with major gifts? Wikipedia defines crowdfunding as “the practice of funding a project or venture by...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
