When Your ROI Doesn’t Show the Big Picture
Many leaders are so focused on ROI that they fail to think “big picture” about investing in their fundraising programs.
Many leaders are so focused on ROI that they fail to think “big picture” about investing in their fundraising programs.
Think about your donor pipeline. Is it healthy? It is fully functional? If not, there’s work to do.
Fundraising works best when you’re in partnership with those who deliver programs and services, and those who track the money. Make them your friends.
Overhead isn’t a bad thing. You need to invest in infrastructure for your major gifts program to build net revenue year over year.
It’s truly unbelievable that smart, competent people can’t see that a good major gifts program is worth the investment. Show the naysayers these facts.