It’s a fact: here in the United States donors are giving less. And Jeff and I suspect that this is happening in other countries as well. There is only one reason that explains this drop in giving – donors do not know that their giving is making a difference. Read on for compelling research and facts on why donors are giving less.
More and more donors are getting discouraged and disenchanted with philanthropy in general. They don’t know if they can trust what you tell them about their giving making any difference.