In the end, it’s not about our status, or how much money we made or didn’t make. It’s about the impact we’ve left on others and on our planet that matters.
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What’s the one question to ask your major donor that, when answered, will unlock everything you want to know about approaching that donor for future gift?
It’s a fact: here in the United States donors are giving less. And Jeff and I suspect that this is happening in other countries as well. There is only one reason that explains this drop in giving – donors do not know that their giving is making a difference. Read on for compelling research and facts on why donors are giving less.
Your work as a major gift officer unlocks the grace of giving in other peoples’ lives. Most donors know instinctively that it’s right — and they give with joy. I’d like to suggest three important reasons.
Helping major donors grow their giving takes time. Here are several stories of how MGOs worked patiently, and it paid off.
More and more donors are getting discouraged and disenchanted with philanthropy in general. They don’t know if they can trust what you tell them about their giving making any difference.
There is a line you should not cross when the gift you will receive has so many strings attached that it changes who you are and what you are trying to do. Just say “no.”
A donation is simply a way a donor transfers their personhood – their essence — toward something they care deeply about. Money transfers values.
You will treat your donor within the framework of your beliefs about them.
Giving is up, especially in certain nonprofit sectors. You can use this information to strengthen your major gifts program IF you stay donor-centered.
