Non-profit marketing work is important, but it must be guided by the needs and interests of donors and potential donors.
Retail activity for 2020 tells us that you need to start now in preparing for your year-end activities with your caseload donors. They are!
What is true? What is real? In major gifts we get so focused on getting the money that we hardly stop to figure out who we should be relating to.
In non-profits, managers are so crucial to the success of a major gift program and the success of major gift officers.
Be sure you know the difference between manufactured “special days” and the irregular opportunities that arise to bind your donor to your cause. They’re not the same thing.
You must have the right offers in hand in order to be successful in major gifts. Do not go out into the marketplace without them.