What’s Wrong with Those Special Days
Be sure you know the difference between manufactured “special days” and the irregular opportunities that arise to bind your donor to your cause. They’re not the same thing.
Be sure you know the difference between manufactured “special days” and the irregular opportunities that arise to bind your donor to your cause. They’re not the same thing.
You must have the right offers in hand in order to be successful in major gifts. Do not go out into the marketplace without them.
Giving societies and membership programs suppress giving from major donors. They’re not bad in themselves, but we use them in counter-productive ways.
We urge every MGO to nail down their “December Strategy” so that each fundraiser has a clear path toward the end of the calendar year.
Giving societies and membership programs suppress giving from major donors. They’re not bad in themselves, but we use them in counter-productive ways.
Major gifts work is often compared to selling. Selling is the exchange of money for property, goods or services, while major gift programs facilitate the exchange of money for the fulfillment of a donor’s interests and passions. If a MGO can successfully identify a donor’s interests and passions and match them to a program his organization is executing, then the money comes in naturally.