by Richard Perry and Jeff Schreifels | May 24, 2023 | Communication, Donor Communication, Storytelling | Communication, Mission, Philanthropy, Storytelling
Over the past four decades, I have watched the interplay between fundraising communications based on facts and information, versus messaging that uses human and emotional terms. It has been a fascinating journey. One where all my early certainty about what is needed...
by Richard Perry and Jeff Schreifels | Mar 24, 2023 | Donor Communication, Donor Motivation, Impact, Making a Difference, Philanthropy | Curiousity, Donor Conversation, Giving, Impact, Meaningful Connections, Mission, Motivation, Passions and Interests
Every human being on the face of the earth – no matter what race or gender, no matter what country or culture – every human being wants to know that they matter to someone else, to the group they are in, to their place and standing on the planet. Ask yourself the...
by Richard Perry and Jeff Schreifels | Oct 28, 2022 | Donor Communication, Messaging, Mission, Problem-solving, Storytelling | Communication, Donor Conversation, Fundraising, Mission
You have a flat tire, so you need to go get it fixed. You’re hungry so you stop and get some fast food, or you visit the grocery store. When you’re not feeling well – you go to the doctor. If your computer malfunctions – you take it in to get it fixed. All these...
by Richard Perry and Jeff Schreifels | Sep 16, 2022 | Donors as Mission, Fundraising, Impact Reporting | Communication, Fundraising, Mission
Talking about your mission with donors can sometimes feel challenging, especially if you’re an organization that provides indirect services. Do you know if you’re effectively communicating your mission and impact to your donors? It may seem pretty straightforward for...
by Richard Perry and Jeff Schreifels | Jan 26, 2022 | Impact Reporting, Making a Difference, Showing Impact | Communication, Impact, Mission
Reporting back on impact is THE key in retaining your donors. In fact, when donors are asked why they stopped giving, one of the top reasons is that the donor didn’t know the impact of their gift. When it comes to reporting back, it can feel a bit more obvious...
by Jeff Schreifels | Aug 19, 2024 | Connection, Mission, Sales, Understanding | Community, Culture of Philanthropy, Major Gift Officers, Mission, Motivation, Sales, Volunteering
You probably know how large companies recruit junior executives fresh from a college MBA program. The outsider’s perception is that management immediately gives all new MBAs a beautiful office, incentives, and perks that put them on the fast track to the...