Do You Know the Deepest Longing of Your Donor?

Do You Know the Deepest Longing of Your Donor?

Every human being on the face of the earth – no matter what race or gender, no matter what country or culture – every human being wants to know that they matter to someone else, to the group they are in, to their place and standing on the planet. Ask yourself the...
Why Do Fundraisers Avoid the Problem in Their Storytelling?

Why Do Fundraisers Avoid the Problem in Their Storytelling?

You have a flat tire, so you need to go get it fixed. You’re hungry so you stop and get some fast food, or you visit the grocery store. When you’re not feeling well – you go to the doctor. If your computer malfunctions – you take it in to get it fixed. All these...
How to Approach Fundraising When Your Mission Doesn’t Fit in a Neat Box [Podcast Episode]

How to Approach Fundraising When Your Mission Doesn’t Fit in a Neat Box [Podcast Episode]

Talking about your mission with donors can sometimes feel challenging, especially if you’re an organization that provides indirect services. Do you know if you’re effectively communicating your mission and impact to your donors? It may seem pretty straightforward for...