Focus on the Money – Move Away from the Money
Asking a donor for more money is not the way to get more money. It’s asking her to do more good in the world.
Asking a donor for more money is not the way to get more money. It’s asking her to do more good in the world.
Caring about your mission is important for your work as a fundraiser. Your donors can tell if you care.
When non-profits understand that taking care of donors is part of their mission, they’ll be more successful in addressing the need.
Some people want us to stop talking about being donor-centered. This is misguided.
Try to get in touch with the pain of those your non-profit is trying to help.
What would it take to build and nurture a relationship with a donor to grow their annual giving to a whole new level?