Stay Close to the Need
Your work as a major gift fundraiser is to convey the need in a real, emotional way that will touch the hearts of your donors. So get in touch with that need yourself.
Your work as a major gift fundraiser is to convey the need in a real, emotional way that will touch the hearts of your donors. So get in touch with that need yourself.
Nonprofits can lose their way if those involved forget why they came to be. Donors and mission-minded volunteers wanted to make an impact!
Does your passion for fundraising come from love? Do you love your donors, your mission?
Don’t make your fundraising presentations so pretty that donors can’t see the cause – the problem that they’d solve through their gifts.
When we look at an organization that has taken seriously the need to report on the impact of donors’ gifts, and they’ve invested in it, we usually see major gift revenue climb substantially.
It’s critical to have a goal or vision for your fundraising career, because it will keep you focused and intentional about the decisions you make.