Are You in Love?
It’s almost Valentine’s Day. I thought it would be appropriate to talk to you about love. At Veritus Group, we’re very serious about data, structure, accountability, discipline and focus, but one thing is even more important than all of that: love. We’re passionate...
If It’s Pretty It Won’t Work
It’s so easy to get off-track in fundraising and make the whole thing something different and more complex. It happens all the time in organizations large and small. I saw an organizational chart recently that had every category of marketing and branding known to...
Are You Going to Report on Impact This Year?
By now you’ve closed the books on last year. You’ve properly thanked all the donors in your portfolio for their great gifts, and now your attention in the next couple of months will be on how well you report on the impact of those gifts. Unfortunately, this is where...
Where Are You Going?
Lately, I’ve been doing a bunch of interviewing of major gift officer candidates for some of our clients. It’s been enlightening. I would say that these candidates fall into two camps. First, there are those who have no direction and are pursuing this particular...
Don’t Look at a Donor That Way!
#2 in the Series, Donors As Mission If we were to be honest, for most non-profits the donor is really just a source of cash. I know non-profits try to dress it up and make it look better than that. They are trying the “donor-centered” approach. But the reality is...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
