The Downside of Bonus Pay for Fundraisers
When you offer an annual bonus or incentive pay, it can lead fundraisers to focus on the money instead of donor relationships.
When you offer an annual bonus or incentive pay, it can lead fundraisers to focus on the money instead of donor relationships.
Our advice is not to focus on the new tax law’s effect at all but, instead, to focus on how you can help each of your caseload donors understand how their giving is making a tremendous difference on the planet.
When money is valued over relationships, it is a dark and depressing time for us. We know that some very good MGOs and some very good donors will be forced to live in superficiality and shallowness. That is not good for anyone. And it certainly is not good for the economic well-being of the non-profit.