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The Ask is NOT the Same as the Annual Letter

The Ask is NOT the Same as the Annual Letter

by Richard Perry and Jeff Schreifels | Feb 3, 2021 | annual letter, Ask | Annual Fund, Communication, Passions and Interests

If you’re an annual fund/annual letter person, please get rid of this idea in your fundraising strategy and communication.

How to Get a Donor to Respond to You

How to Get a Donor to Respond to You

by Richard Perry and Jeff Schreifels | Jan 11, 2021 | Cultivation, donor engagement | Communication, Donor Visits, Passions and Interests

How do I get a donor to respond to me, even those already giving major gifts?

Start Looking for those Two Donors

Start Looking for those Two Donors

by Richard Perry and Jeff Schreifels | Jan 6, 2021 | Cultivation, transformational gift | Passions and Interests, Transformational Gift

You can find one or two major donor in your caseload who can give a transformational gift this year – IF you identify them now and cultivate them properly.

Giving Patterns Can Be Changed

Giving Patterns Can Be Changed

by Richard Perry and Jeff Schreifels | Oct 16, 2020 | giving patterns, Upgrading Donors | Asking, Passions and Interests, Stewardship

Donors’ giving patterns can get in a rut if we let them. We need to challenge them to change.

Your Donors Don’t Care

Your Donors Don’t Care

by Richard Perry and Jeff Schreifels | Oct 14, 2020 | Philanthropy, Value | Communication, Passions and Interests

Your donors won’t care about what you’re telling them if it doesn’t relate to something they’re already interested in.

Your Linear Donor Plan Should Be Dynamic

Your Linear Donor Plan Should Be Dynamic

by Richard Perry and Jeff Schreifels | Sep 21, 2020 | Plan for every donor | Cultivation, Passions and Interests, Planning

If you think linearly with your caseload donor and the plan you have for her, you’ll miss a lot of opportunity for engagement.

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