If you’re an annual fund/annual letter person, please get rid of this idea in your fundraising strategy and communication.
How do I get a donor to respond to me, even those already giving major gifts?
You can find one or two major donor in your caseload who can give a transformational gift this year – IF you identify them now and cultivate them properly.
Donors’ giving patterns can get in a rut if we let them. We need to challenge them to change.
Your donors won’t care about what you’re telling them if it doesn’t relate to something they’re already interested in.
If you think linearly with your caseload donor and the plan you have for her, you’ll miss a lot of opportunity for engagement.