The Ask is NOT the Same as the Annual Letter
If you’re an annual fund/annual letter person, please get rid of this idea in your fundraising strategy and communication.
How to Get a Donor to Respond to You
How do I get a donor to respond to me, even those already giving major gifts?
Start Looking for those Two Donors
You can find one or two major donor in your caseload who can give a transformational gift this year – IF you identify them now and cultivate them properly.
Giving Patterns Can Be Changed
Donors’ giving patterns can get in a rut if we let them. We need to challenge them to change.
Your Donors Don’t Care
Your donors won’t care about what you’re telling them if it doesn’t relate to something they’re already interested in.
Your Linear Donor Plan Should Be Dynamic
If you think linearly with your caseload donor and the plan you have for her, you’ll miss a lot of opportunity for engagement.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
