Donor Fatigue is a Myth
Through my many years of fundraising leadership, I’ve never empirically encountered donor fatigue.
Through my many years of fundraising leadership, I’ve never empirically encountered donor fatigue.
People grow and change. Make sure you know how your donors’ interests and preferences are changing, too.
If you take the time to understand how donors’ particular passions and interests relate to your organization, they will unleash their giving.
Donors are NOT in love with your ORGANIZATION. They’re passionate about specific things you DO. They’re waiting for you to ask what those specific things are.
If you’re an annual fund/annual letter person, please get rid of this idea in your fundraising strategy and communication.
It’s less complicated than you think: a donor will respond to you if what you have to talk about is something that the donor values.