Buried in your caseload of donors are one or two people who can give a transformational gift to your organization. The primary reason they haven’t done so is because you haven’t asked them to.
Information about your non-profit’s programs is essential to fundraising from major donors. Know what you do before asking for support!
Some major gift fundraisers don’t have enough to present to donors. If you maintain a culture where the MGO cannot be successful, then expect the MGO to leave.
Many major donors aren’t aware of everything your non-profit does in fulfillment of its mission. Make sure they (and you!) know.
You should start a major gifts program because you have donors who would give more if they were cultivated and stewarded properly, and because major gifts is one of the most cost-effective fundraising strategies there is.
If we are going to be obsessed with waste and excess, let’s look at the charity’s whole picture, not just one half. The emphasis should be on impact, not on this silly preoccupation with overhead.