How to Report Impact During a Pandemic
Most non-profits are great at getting gifts, but they quickly move on, forgetting about the donor. Don’t do that. Stay with that donor, and they’ll stay with you.
Major Donors Love being Thanked and Appreciated
Do your donors feel appreciated? Do they know their gifts made a difference?
A Lesson from Political Fundraising
In every communication, you need to restate the problem you’re addressing and the good that will happen through your donor’s giving.
Treat Corporations and Foundations Just Like Individuals
Make a commitment to manage and relate to all the organizations on your file the same way you have organized yourself to deal with your major donors
Donors Are Leaving in Record Numbers
Recent data show donors leaving at increasing rates. But you don’t have to be part of that trend.
Reporting Back a Donor’s Impact
If you can help your organization embrace the idea that your donors need to know the impact of their gifts, your donors will be with you for a very long time.
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
