In every communication, you need to restate the problem you’re addressing and the good that will happen through your donor’s giving.
Make a commitment to manage and relate to all the organizations on your file the same way you have organized yourself to deal with your major donors
Recent data show donors leaving at increasing rates. But you don’t have to be part of that trend.
If you can help your organization embrace the idea that your donors need to know the impact of their gifts, your donors will be with you for a very long time.
If your donor doesn’t know he’s making a difference with his giving, he’ll take his giving elsewhere. What are you doing about it?
Ramp up the feedback to your caseload donors. Because when you do, you make so much good happen.