Don’t Re-engage Past Donors
“I’m trying to re-engage donors who gave 5-10 years ago but haven’t given since. What should I do?” Ignore them. They’re gone. That’s how we would answer the question. We would give the same answer if the question were “I’m trying to re-engage donors who gave 2-3...
Three Critical Elements of Planned Giving
It’s always been amazing to me how fundraisers position planned giving as a very complex and difficult strategy to secure funds from people when they die, rather than seeing it as a way to help the living fulfill their passions and interests. Now, it’s true that most...
Everything is in Decline
Here’s a reality you must deal with in your mid, major and planned gift work. Everything, and I mean everything, is in decline and moving toward disorder. This is the law of entropy. The minute you start a relationship with a donor, it trends toward decline. Decline...
Giving Patterns Can Be Changed
There’s something about a pattern that is familiar and comforting. It’s known. And it’s generally dependable. Plus, you don’t have to think about it very much. It’s just there. And oftentimes it’s really good. Like the pledge your donor has made. That $50 a month, or...
Stewarding Major Donors – How to Communicate?
“What types of communications are most effective for stewarding major donors?” That’s the question Jeff and I were recently asked. The answer is surprisingly simple: Communication media that match the preferences of the donor. What has your donor told you about how...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
