What keeps development officers up at night? Almost universally, it’s the need to develop an effective mid-level donor program. You know the value of mid-level donors. They give several times what general donors give in the course of a year, but you can’t afford to spend your major gift officers’ time cultivating them. If you handle them right, enough of them will upgrade to become major donors to keep that high-value program growing and healthy. That’s far easier said than done!
So the question is, What is blocking that pipeline to building and expanding those major gift caseloads? Request this White Paper for a beginning to your solution.
What you will learn in this White Paper:
- What is blocking the pipeline for smaller donors to become major donors;
- How relationships play out across the donor pyramid;
- Why an investment in mid-level donors makes financial sense.
You may also be interested in this video of a conversation with Jeff Schreifels on the topic: