Where are you supposed to find more major donors? You won’t find them by hosting more events, or cold calling wealthy people. It’s much easier than that: your future major donors are already in your donor file.
So, how do you identify these individuals with the capacity and inclination to become major donors? Our answer: create a thriving mid-level program to engage these donors and learn more about how they want to make an impact.
With a mid-level program, you’ll see better donor retention across the pipeline, increased revenue and value retention, and more donors moving up the pipeline and into major gifts. And ultimately, this results in a better experience at every point in the donor relationship.
In this webinar, Jeff Schreifels will be joined by Lisa Robertson, our Director of Client Services. Lisa has over 25 years of experience in non-profit leadership and has helped many of our Veritus clients develop a thriving mid-level program.
Come and learn why you need to invest in a mid-level program today and how a mid-level strategy can help grow your major gifts revenue.Plus we’ll be sharing a preview of our Certification Course in Mid-Level Fundraising, which starts on October 31st!