Non-Profit Leaders and Managers
We Want to Ship You a FREE Copy of Our New Book, "It's Not JUST About the Donor"
Need More Major Gift Revenue?
New FREE Book Reveals the Key Secrets You Need to Know to Lead Your Nonprofit to Fundraising Success
Some of the clients we have been privileged to serve
Get Your FREE Copy of "It's Not JUST About the Donor" - While Supplies Last
You cover only $7.95 shipping and handling
Here's why we wrote this book and why we want to give it to you FREE!
FROM THE DESK OF:
Jeff Schreifels
Philadelphia, PA
Greetings!
Most non-profit leaders we know dream of having a major gift program that's so successful they don't have to worry about revenue.
Unfortunately, most of them have no idea how to overcome the challenges that stand in their way.
Do any of these challenges sound familiar to you?
⬤ Are you feeling pressure to raise more net revenue?
⬤ Do you suspect your major donors could be giving more than they are?
⬤ Are your fundraisers angry, frustrated, worn out and quite frankly disillusioned in their work? Is your major gift team experiencing a high turnover rate?
⬤ Are you unsure how to select and hire an MCO who will succeed?
⬤ Do you have a hard time creating accurate fundraising forecasts?
⬤ Do you dread reporting on finances to your board?
⬤ Are actually unsure how to lead your major gift team?
Whatever challenges you're facing with your major gift program, you can bet we've seen it all!
Over a decade ago, my co-author, Richard Perry, and I started Veritus Group to help non-profits do major gift fundraising the right way,
Our mission at Veritus is to help non-profits be successful in major gift fundraising so they can fulfill their mission and change the world. And to make that happen we focus a lot on donors and their passions and interests.
But Richard and I have discovered that there is another key to successful fundraising.
It's you!
That's right. The non-profit leader or manager can make or break a major gift program. Your role is that crucial –
The buck literally stops with YOU!
For your major gift program to succeed, you need to know how to lead a major gift program the right way.
Years ago, when Richard was the principal of a fundraising agency, he realized his clients were doing great with direct-response fundraising but were failing to move donors up the pipeline into major gifts.
He developed a disciplined, data-driven approach based on the core principle that nonprofits must have authentic relationships with their donors.
At the time, this approach to major gifts was foreign to most nonprofits. Major gift fundraising was more about taking wealthy people out to lunch, dinner, or a ballgame and hitting them up for money. That wasn't much of a strategy.
"Fear of fundraising
dies here."
— Claire Axelrad,
veteran fundraising Expert
The Veritus Way Gets Results!
A few clients took Richard up on his approach to major gifts and they started realizing amazing results. Not only that... they were engaging donors in a way they never had before – with a focus on helping the donor fulfill their interests and passions in an authentic relationship.
Together for 11 years now, Richard and l, along with our team, have worked with hundreds of nonprofit organizations to create the proper structure for major gifts to grow.
We've journeyed with major gift fundraisers to ensure they are successful by providing ongoing training, coaching, strategy, accountability, and focus – all driven by data.
But to get this kind of major gift success at your non-profit, you – the leader – need to know what to do!
That's why we want to give you our new book today!
We want YOU to be one of the first to get our new book, "It's Not JUST About the Donor." Retailing for $24.95, It's the ultimate guide to major gift success, and I want to give it to you FREE today.
When you finish reading this book, you'll know what you need to do to lead your non-profit to fundraising success.
It's our way of giving back to all those who are serving such important roles in changing the world.
All we ask is that you cover the shipping and handling.
We pay for the book... you just cover the shipping.
There's a leadership crisis in the non-profit world around major gift fundraising. This book hits poor leadership and management head on, and it gives you the blueprint you need to do it right.
When you get this book, it will help you:
✓ Inspire your major gift team to raise more money
✓ Decrease the turnover of your frontline fundraisers.
✓ Ensure your fundraisers build authentic relationships with donors
✓ Increase donor retention and raise more net revenue!
✓ Know how to set realistic fundraising expectations with your boss and with your board
✓ Experience more joy in your work!
Here's why this book is different:
It's NOT a collection of abstract ideas or unproven theories.
Every principle is based on hard-won wisdom from years of real-life experience.
It's written directly for non-profit leaders and managers (and those who'd like to become one).
That means it's written for you!
In the past 11 years at Veritus, Richard and I have worked with hundreds of nonprofit organizations to ensure major gift success.
This book is the culmination of all those years of learning, doing, and perfecting what we now call The Veritus Way of major gift fundraising, so that you can do major gifts the way it was intended to be done – by honoring and respecting donors.
When you get this FREE BOOK, you'll have in your hands all the information you need to lead your major gift team to great results.
Right out of the gate this book will debunk the powerful myths that keep major gift programs from success. We dispel:
- The 9 Myths of Donors and Donor Strategy (Page 28)
- The 4 Myths of MGO Activity (Page 29)
- The 8 Myths of Managing a Major Gift Program (Page 37)
This FREE BOOK will also show you, step-by-step:
1. How to understand the 4 biggest problems in Major Gifts (Page 34)
2. How to unclog the major donor pipeline (Page 62)
3. How you can create offers donors will want to support (Page 68)
4. How to build a successful team of MGOs and evaluate and reward them according to appropriate goals. (Page 83)
5. How to create accurate major gift budgets and forecasts (Page 85)
6. How to select an MGO who will succeed (Page 93)
7. How to judge your success — or failure — and how to correct mid-stream (Page 146)
8. How to create a board that generates major gift success (Page 154)
What others are saying about this book:
"It's Not JUST About the Donor' is about my favorite thing, and what I wish for more of in our world right now — empathy.
"In it, Richard and Jeff outline a way of approaching fundraising that isn't about getting big gifts from wealthy people but instead seeing fundraising as a deeply sacred practice of listening, asking meaningful questions, and facilitating the change donors wish to create in the world through your organization.
"This way of approaching fundraising not only creates meaning for the donor, but for the fundraiser themselves."
— Amy Varga, President, The Varga Group
"I'm writing to thank you again, because I have studiously applied The Veritus Way to a much larger team than I had ever worked with, in an organization with a $30M annual fundraising goal, and the results proved life-saving for our organization."
— Patrick Nugent, Vice President for Development at Lyric Opera of Chicago
"Within the pages of this eminently readable book, major gifts fundraising becomes more than a set of strategies and tactics. It becomes almost a religion; a set of guiding beliefs and principles that become a blueprint for practicing donor-centered fundraising in such a manner it becomes uplifting for staff, volunteers, and donors alike.
"Fear of fundraising dies here. Joy of lifting others up to do their most important work blossoms and frows. It may even leave you choked up by the end, inspired to move ahead and put these principles into practice."
— Claire Axelrad, veteran fundraising expert
You COULD Buy this Book in the Store... But Why?
To get "It's Not JUST About the Donor" in the store or at Amazon, you'd have to pay $24.95. But I want to give it to you FREE today. You cover only shipping and handling.
We pay for the book.
You cover the shipping.
Claim your FREE book now and get these 3 great FREE bonuses!
FREE Bonus #1
Discover the Principles Everything is Based on
A hard copy summary of The Veritus Way ($97 value)
- Discover the secret reason our system is so successful
- Includes the principles everything is based on
- Get the philosophical foundation for our proven strategies
Get this for FREE when you order your copy of "It's Not JUST About the Donor" today!
FREE Bonus #2
Get Practical Management Tools You Won't Find Anywhere Else
Downloadable templates and images from the book ($297 value)
- Includes exclusive proprietary tools you can't get anywhere else
- Recap the benefit of hundreds of hours of development
- Get the Donor Pipeline Analysis Worksheet, the Integration Plan, and much, much more!
Get this for FREE when you order your copy of "It's Not JUST About the Donor" today!
FREE Bonus #3
Go Deeper to Solve Your Most Pressing Problems
A special curated collection of 5 powerful audio trainings on key fundraising management issues ($497 value)
The Major Gifts Pipeline, with guest Jeff Brooks
How do you keep donors moving up from direct response giving, to bigger gifts into your major gift program? Noted blogger and fundraising expert Jeff Brooks talks with us and we give you the answers.
Changing Your Non-Profit Culture, with guest Mark Rovner
There's been a lot of talk about building a culture of philanthropy, but hardly anyone really knows how to do it. We interview Mark Rovner, founding principal of SeaChange, who gives you some great ideas on how to do it!
Keeping Good Major Gift Officers
MGOs are leaving their non-profits after only 1.8 years on the job! We discuss why you people are leaving and how you can retain your successful, experienced staff.
The Importance of Administrative Assistants, with guest Frank Mumford
How can you expect a major gift officer to build relationships with their donors without administrative support? You can't! We get specific with Major Gift Officer Frank Mumford of the Greater Twin Cities United Way, as he shares how admin help has been a key to his success.
Should MGOs Get Bonuses?
We tackle this controversial topic head-on. You might be surprised by what we say, but we give you our clear point of view about how you should treat MGOs if you want them to stay longer than the 1.8 year average!
Get all this for FREE when you order your copy of "It's Not JUST About the Donor" today!
Total value of all 3 Bonuses: $891 FREE
You cover only $7.95 shipping and handling
Now I know what you're probably thinking. "Why are you and Richard giving away your book?"
It's simple. We want to get it into the hands of as many leaders as we can.
Seriously, there's no catch!
I know there are a lot of websites out there that offer you something that sounds great for free, but then stick you into some monthly program that charges your card every month.
We're not doing that here.
And in case you're wondering why we're doing this. as I said, we want to help non-profits succeed at major gift fundraising so they can fulfill their mission and change the world.
And we also have a business reason (because we ARE a business):
We want to get a sample of our content into your hands.
Because when you see how awesome it is, we're confident you'll want to buy something from us in the future. (Absolutely no obligation, of course.)
When You Claim Your Free Copy, You'll be Tapping into a Combined 70 Years of Experience
Richard Perry – As the founding partner of Veritus Group, Richard loves to share his 40-plus years of leadership and fundraising experience so you can be successful. As a former Director of Development himself, he knows what it’s like as you try to keep your focus on the donor’s passions and interests while you face intense pressure to raise revenue.
Jeff Schreifels – Jeff’s been in your shoes and knows what it’s like to be on the line to raise revenue. Much like you, he brings a passion for life, philanthropy and relationships in his quest to change the world. You get the benefit of the hard-earned wisdom he’s gained in over 32 years of nonprofit fundraising experience.
You can't lose with our 100% Money-Back Guarantee
We're so confident in the value of this book that we 100% guarantee it. If you don't love it, we'll return your $7.95 shipping and let you keep the book anyway.
You don't even have to send anything back. Just email us or call the number on your receipt and we'll give you your money back with no questions asked.
Like I said: You can't lose!
But don't delay or you might miss out!
We've only printed a limited number of copies of this book, and when they're gone, they're gone. And we're not sure when we will ever go back on press.
Hurry and Get Everything Below
Today Before It's Too Late!
✓ FREE BOOK, "It's Not JUST About the Donor" (On Amazon for $24.95)
✓ FREE Bonus #1 — A hard copy summary of The Veritus Way ($97 value)
✓ FREE Bonus #2 — Downloadable templates and images from the book ($297 value)
✓ FREE Bonus #3 —A special curated collection of 5 audio trainings on key fundraising management issues ($497 value)
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