Well-respected fundraising writer and speaker Marc A. Pitman has this to say:
If you only get one fundraising book this year, make sure to get It’s Not (Just) About the Money! And get copies for each board member, each staff member (even non-“fundraising” staff), and each volunteer. This book is that good. I’ve been a fan of Richard Perry and Jeff Schreifels for years. I’m constantly talking about their methodology to my coaching clients and in my seminars. I love their ability to talk about love and joy in the same breath as rigorous metrics and data. You may already know that it takes both emotions and logic to run a successful major gifts program. But Richard and Jeff show you exactly how in this book. Just about every page is filled with both motivation and practical tasks to make changes in your organization. Whether you’re starting a fundraising program from scratch or are looking to retool a successful program, you’ll find the tools you need to fully fund your cause.