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Why Are You Worried About Having Old Donors?

Why Are You Worried About Having Old Donors?

by Richard Perry and Jeff Schreifels | Apr 12, 2019 | ageism, Donors, Older Donors, Young donors | Philanthropy

The only reason you should care what age a donor is, is so you cultivate and steward that donor appropriately.

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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.

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