The Five Steps of Proposal Writing – Step #5: Do The Ask

The call came in around 10:30 that morning.  The MGO could barely contain herself.  And I could hardly understand what she was saying.  The call was electric – and for good reason. “I can’t believe it!” she said.  And then she told the story about meeting with...

7 Pillars of Major Gifts – Pillar #4: Develop Offers that Donors Want

“Donors are approaching philanthropy in a completely different way.  They are making decisions more thoughtfully. Their gifts are following their own intended purposes.  Donors are seeking a return on their philanthropic investments.  And they desire an...

Even Fortune Cookies can Teach us About Major Gifts

“A friend in the market is better than money in the purse.”  This was the message of my fortune cookie at P.F. Changs on Sunday afternoon. Richard and I were having lunch and what’s weird is that we were talking about this very subject all during the meal. The subject...

How Events Ruin A Major Gift Program

It is not surprising to me that many major donors do not give as they could to the causes they love.  The primary reason they don’t is because MGOs do not ask them to.  And one of the ways this happens is to invite the major donor to an event. Here’s how it works. ...