What do you do if a caseload donor stops giving? It’s time to dig in to learn more… NOT try to get the money back.
Understanding the impact of donor attrition and donor value attrition on your file is critical in developing authentic donor relationships.
Don’t worry about donors who left 3-5 years ago; spend time keeping other current donors from leaving, too.
When assessing how effective your major gift program is, you have to evaluate your donor value attrition rates in order to get to the truth.
To truly figure out your fundraising program’s effectiveness you have to evaluate Donor Value Attrition.
If you qualify, cultivate, steward and serve your donors well, these are the only three ways you’ll grow your portfolio revenue.