Don’t worry about donors who left 3-5 years ago; spend time keeping other current donors from leaving, too.
To truly figure out your fundraising program’s effectiveness you have to evaluate Donor Value Attrition.
If you qualify, cultivate, steward and serve your donors well, these are the only three ways you’ll grow your portfolio.
Now is a good time to check in and see what’s going on with your donors and determine whether anyone has been left behind.
There’s no shortcut to major donor retention. Get to know their passions and interests, and develop an ongoing relationship with them.
It’s crucial that your nonprofit’s fundraising divisions work together to create a pipeline for donors that lead them to a satisfying, long-term partnership.