What do you do if a caseload donor stops giving? It’s time to dig in to learn more… NOT try to get the money back.
Understanding the impact of donor attrition and donor value attrition on your file is critical in developing authentic donor relationships.
Don’t worry about donors who left 3-5 years ago; spend time keeping other current donors from leaving, too.
To truly figure out your fundraising program’s effectiveness you have to evaluate Donor Value Attrition.
If you qualify, cultivate, steward and serve your donors well, these are the only three ways you’ll grow your portfolio revenue.
Now is a good time to check in and see what’s going on with your donors and determine whether anyone has been left behind.