Question of the Month: Why do we recommend creating both budget AND aspirational goals?
When we work with fundraisers on goal-setting for individual donors, we recommend that they create both a budget goal that aligns to the organization’s official budget AND an aspirational goal to help them dream big about opportunities to partner with their donors for...
The Confusion Around Marketing, Communications, and Fundraising Functions
It’s budget time. And the debates begin. How much budget to allocate for fundraising? How much for communications? How much for marketing? And those debates migrate to who owns each of the functions. One non-profit leader believes that it all belongs together, and...
What Return Should I Expect in Major Gifts?
Third in a Series: Creating Major Gift Forecasts and Budgets For anyone starting (or revitalizing) a major gifts program, one of the biggest obstacles will be figuring out how much you can (and should) spend on the program. Well, here is how we think about it, and...
How to Create an Accurate Major Gift Expense Budget
Second in a series: Creating Forecasts and Budget for Major Gifts “She just needs to raise two times her annual salary in the first year, and we’ll be doing well.” Jeff and I don’t know who came up with this idea, but it’s way off. It’s not based in reality on the...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
