Charitable Giving is Up Over Last Year

According to the Atlas of Giving in an article published December 8th in the Wall Street Journal, giving is up 12% over last year. There are two reasons for this.  To begin with, the stock market is booming and, secondly, income taxes are higher. “People are starting...

Five Metrics for Measuring Success in Major Gifts

There is quite a bit of chatter out in the marketplace about how to measure success in major gifts.  Some managers feel the whole thing is about measuring activity, i.e., what is the MGO doing?  The problem with measuring activity, while it is important, is that...
Why MGOs Should NOT Prospect

Why MGOs Should NOT Prospect

The subject of prospecting in major gifts always causes a bit of controversy anytime Jeff and I talk about it. I suppose the reason so many pro-prospecting people get mad at us for taking a no-prospect stand is that they truly believe the illusion that “there is just...

What Good Does an MGO Do?

“So, tell me, Richard.  What good are those MGOs doing when all I see on the reports is that some of the money they received was motivated by direct mail, some of it was motivated by that event we had, some of it came in white mail and this other little portion came...