What Good Does an MGO Do?
“So, tell me, Richard. What good are those MGOs doing when all I see on the reports is that some of the money they received was motivated by direct mail, some of it was motivated by that event we had, some of it came in white mail and this other little portion came...Caseload Building Principles
We are often asked about the principles that govern the creation and management of a caseload. In too many situations, Jeff and I find that there are no principles or rules for adding and deleting donors to and from a caseload at all. In fact, no one has even...The Caseload and New Donor Conflict
You have 150 qualified donors on your caseload and you’ve been told not to exceed that amount. You are assigned a specific geography. This means that your job is to serve the donors in your area. But now, because of an effective direct marketing program, there are...Relationships or Numbers: Which Do You Care About?
“All you care about is the numbers! Relationships really don’t matter to you!” or “All you care about is relationship. We DO need to secure our budgeted revenue, you know? The numbers do matter!” These two statements – these two positions – came into sharp...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
