In order for you to be successful in helping your CEO, ED and Board do the necessary work of major gifts, YOU will have to lead and take action. You cannot sit back and wait for it to happen. It never will.
Your focus has to be your current caseload of donors. Not the “rich woman” on the other side of town who has a ton of capacity. Don’t allow yourself to stray off the path of minding your portfolio of donors.
Nonprofit leaders should avoid these five traps that CEOs often fall into, related to fundraising.