People grow and change. Make sure you know how your donors’ interests and preferences are changing, too.
Good people’s spirits are being crushed by toxic organizations and their leadership, and they’re supposedly trying to do good in the world.
If you believe your non-profit needs to have a culture of philanthropy and leadership isn’t leading, you be the change. Show it by your actions!
When major gift fundraisers like you take ownership of creating a culture of philanthropy in your organization, change begins to happen.
If you are in a situation in major gifts where change is happening, you can choose to resist that change or you can embrace it. Here are three suggestions to help you on the journey:
Words are powerful. And how your nonprofit talks about donors to itself will shape the institution’s attitude toward them. Major gift officers need to help shape this language.