
Warning! The MGOs are Leaving!
A lot of ignorant and arrogant leaders and managers have no clue that the way they are behaving is hurting donors, the valuable MGO they have – and the organization.
A lot of ignorant and arrogant leaders and managers have no clue that the way they are behaving is hurting donors, the valuable MGO they have – and the organization.
In the world and life of major gift officers, there are specific things the job requires, and there are characteristics a MGO needs to have, to be successful. If you have these, it’s a good fit, and a path to success.
The first reason a MGO will leave your organization is that there is a culture that focuses on money, rather than on the cause.
Too many definitions of “fundraising” are about increasing financial support, seeking donations, raising assets and securing financial support. Each one is solely about money. This is wrong.
Major gifts is all about connecting your heart to those you serve (or to a hurting animal or forest or ecosystem), and letting yourself feel the real essence of the situation. Letting your heart kick in.