by Richard Perry and Jeff Schreifels | Apr 16, 2018 | Donor Attrition, Donor-Centered, New Money, Retention | Management, Prospecting, Return on Investment
Non-profit managers sometimes get fascinated with the quest for new money from new donors, at the expense of taking care of existing donors who can give more.
by Richard Perry and Jeff Schreifels | Aug 31, 2016 | Donor Attrition, Value Attrition | Caseloads, Donor Attrition, Donor Retention, Qualifying, Uncategorized
A good major gift officer is, in her caseload, creating a very healthy and robust group of donors who are staying with her organization and giving more.
by Richard Perry and Jeff Schreifels | Jul 1, 2015 | Donor Attrition, Fundraising Planning, Increased Giving | Donor-Centered, Giving, Major Gifts, Management, Philanthropy, Planned giving, Uncategorized
Giving is up, especially in certain nonprofit sectors. You can use this information to strengthen your major gifts program IF you stay donor-centered.
by Richard Perry and Jeff Schreifels | Oct 31, 2014 | Donor Attrition, Donor Retention, Hiring MGOs | Major Gifts, Mid-level donors, Moves Management, Stewardship, Uncategorized
Good donors are running out the door at an alarming rate. Our team just finished analyzing the active major donor file of a large charity in the Midwest, and I was not surprised to find that situation once again. They are leaving the organization not because something...