Non-profit managers sometimes get fascinated with the quest for new money from new donors, at the expense of taking care of existing donors who can give more.
In Major Gifts fundraising you are always in a cultivation mode with your donors. We have created a list of 19 possible ways to deepen your relationship with your caseload donors.
Organizations that are donor-centered and honoring of their people are successful. Those just going after the money are the ones hanging by a thread.
I want to give you six tips on how to manage your MGO – or anyone on your team that is working with major donors – to propel them toward greatness. That is what we want to do, right? Help good people become the best they can be in their work – especially if those good people are working with donors.