18 Barriers to Effective Relational Fundraising

18 Barriers to Effective Relational Fundraising

Every non-profit organization I’ve encountered has some kind of barrier that prevents a donor from freely giving to their heart’s content to that organization. Let me list a few: No donor acquisition strategy. A poorly developed donor cultivation strategy where they...
It’s a Strategy, NOT a Department

It’s a Strategy, NOT a Department

It’s not surprising. We are so into ourselves that we forget what fundraising all is about. We are so regimented in our thinking that we lose sight of donors. What am I talking about? The pervasive need that non-profits have to turn a fundraising strategy into a...
Stop Dragging Your Feet: It’s Time to Take Mid-Level Seriously!

Stop Dragging Your Feet: It’s Time to Take Mid-Level Seriously!

Remember last week’s blog, where I touted that Veritus clients saw their major gift revenue go UP by 22% on average, versus the national average of LOST revenue at -4%, based on the Fundraising Effectiveness Project statistics? Well, now we have our mid-level client...
5 Reasons Why We Love Mid-Level, And You Should Too! [Podcast Episode]

5 Reasons Why We Love Mid-Level, And You Should Too! [Podcast Episode]

What’s so great about mid-level? We’re so glad you asked! More and more organizations are discovering that mid-level is the key to retaining donors and donor value. When you have a mid-level program that’s focused on building relationships with donors and discovering...
Stop Looking for More Major Donors! They’re Already in Your Donor Pipeline.

Stop Looking for More Major Donors! They’re Already in Your Donor Pipeline.

In my last blog post, I talked about the fact that today there is no excuse not to have a mid-level program. The results over the last several years have justified hiring a mid-level officer, putting together a caseload of 500-700 donors, and creating a 12-month...