by Richard Perry and Jeff Schreifels | Jul 18, 2016 | Donor Pipeline, Donor Pyramid, Mid-level Rep | Direct Response, Donor Retention, Major Gifts, Mid-level donors, Uncategorized
Do you have a mid-level donor program? If not, are you thinking about starting one? Before you do, we want to pass on some important things we’ve learned in the last three years, so that your program can be the best it can be. The whole reason Veritus Group even got...
by Richard Perry and Jeff Schreifels | Feb 26, 2016 | Branding, Donor Experience, Donor Pipeline | Donor Retention, Major Gifts, Management, Mid-level donors, Uncategorized
I was recently at a conference where my colleague, Jeff Nickel from TrueSense Marketing, was giving a presentation on what it means to have a strong donor brand and how that eventually leads to major and planned gifts. He started the presentation by asking “what is a...
by Richard Perry and Jeff Schreifels | Jul 31, 2015 | Donor Pipeline, Long-term Value, Mid-level fundraising | Major Gifts, Mid-level donors, Stewardship, Uncategorized
We at Veritus Group are passionate about major gifts (you may have guessed that from the majority of our blog posts). About a year and a half ago, we branched out to start developing strategies to help nonprofits with their mid-level donors. Now we want to give away...