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What’s Wrong with Trashing Donor-Centeredness?

What’s Wrong with Trashing Donor-Centeredness?

by Richard Perry and Jeff Schreifels | Aug 24, 2020 | Donors, Management | Donor-Centered, Leadership, Mission

Some people want us to stop talking about being donor-centered. This is misguided.

Authority: #5 of Six Principles of Influence for Fundraising

Authority: #5 of Six Principles of Influence for Fundraising

by Richard Perry and Jeff Schreifels | Jul 31, 2020 | Authority, Connections, Donors, Influence, Personalization | Major Gifts, Moves Management

Donors are more likely to give when they see others they respect speaking well of the organization.

Liking: #2 of Six Principles of Influence for Fundraising

Liking: #2 of Six Principles of Influence for Fundraising

by Richard Perry and Jeff Schreifels | Jul 24, 2020 | Connections, Donors, Liking, Persuasion | Communication, Moves Management

Your donor likes some things and people more than others. It’s important to be aware of this dynamic in your fundraising efforts.

The Driver Behind a Donor’s Passion or Interest

The Driver Behind a Donor’s Passion or Interest

by Richard Perry and Jeff Schreifels | Feb 7, 2020 | Donors, Drivers | Cultivation, Donor-Centered, Passions and Interests

For you to serve your donors in their quest to satisfy their passions and interests, you must know what drives those interests.

Why are Donor Passions and Interests So Important?

Why are Donor Passions and Interests So Important?

by Richard Perry and Jeff Schreifels | Feb 5, 2020 | Cultivation, Donors, motivation | Passions and Interests

Learning donor passions and interests is so important to the work of a major gift officer. Here’s why.

Treat Corporations and Foundations Just Like Individuals

Treat Corporations and Foundations Just Like Individuals

by Richard Perry and Jeff Schreifels | Dec 30, 2019 | Corporations, Donors, Foundations | Philanthropy, Reporting Back, Structure

Make a commitment to manage and relate to all the organizations on your file the same way you have organized yourself to deal with your major donors

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