We shouldn’t move away from donor-centered fundraising before we’ve even truly implemented it.
Some people want us to stop talking about being donor-centered. This is misguided.
Donors are more likely to give when they see others they respect speaking well of the organization.
Your donor likes some things and people more than others. It’s important to be aware of this dynamic in your fundraising efforts.
For you to serve your donors in their quest to satisfy their passions and interests, you must know what drives those interests.
Learning donor passions and interests is so important to the work of a major gift officer. Here’s why.