What’s Wrong with Trashing Donor-Centeredness?
Some people want us to stop talking about being donor-centered. This is misguided.
Authority: #5 of Six Principles of Influence for Fundraising
Donors are more likely to give when they see others they respect speaking well of the organization.
Liking: #2 of Six Principles of Influence for Fundraising
Your donor likes some things and people more than others. It’s important to be aware of this dynamic in your fundraising efforts.
The Driver Behind a Donor’s Passion or Interest
For you to serve your donors in their quest to satisfy their passions and interests, you must know what drives those interests.
Why are Donor Passions and Interests So Important?
Learning donor passions and interests is so important to the work of a major gift officer. Here’s why.
Treat Corporations and Foundations Just Like Individuals
Make a commitment to manage and relate to all the organizations on your file the same way you have organized yourself to deal with your major donors
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
