Can Direct-Response and Major Gifts Work Together?
A question that Richard and I often get from development directors and MGOs is whether or not caseload donors should get regular direct-response appeals (mail and email) just like the rest of the donor file. Our answer is always: Absolutely. Okay, so I heard a lot of...
What's Wrong with Sending Donors Mail?
Recently, I was at a dinner with a few colleagues in the fundraising business. One of them posed this question: “What percentage of mail today is asking for a gift from a charity?” I blurted out, “70%!” Others said 40 or 50%, and one said 85%. And the answer is?...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
