Donors care deeply about solving problems in this world through your organization. But what moves them to action usually centers on emotions, not facts.
The best way to bring a donor to a positive decision to support you is, first, to ensure that you are addressing their passions and interests – then be sure you are making a logical, reasonable and emotional presentation of a problem and its solution.
The only way to have a good major gifts program is to make sure you qualify all your donors, then give a manageable number to each MGO. The data will be your friend.