Try Getting Emotional – It Will Help!
Donors care deeply about solving problems in this world through your organization. But what moves them to action usually centers on emotions, not facts.
The Plague of Technical Communication
The best way to bring a donor to a positive decision to support you is, first, to ensure that you are addressing their passions and interests – then be sure you are making a logical, reasonable and emotional presentation of a problem and its solution.
Make Sure You Have the Facts! #2 of the 7 Keys to a Successful Major Gift Program
The only way to have a good major gifts program is to make sure you qualify all your donors, then give a manageable number to each MGO. The data will be your friend.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
