Make a commitment to manage and relate to all the organizations on your file the same way you have organized yourself to deal with your major donors
Foundations and corporations can seem sterile and hard to relate to. But they need many of the same approaches as your individual donors.
Every institution that gives money to your organization has a personality and a set of passions and interests that need to be fulfilled, just like an individual donor does.
Don’t let anyone tell you that institutional fundraising is “way different” than individual fundraising, because it isn’t.
Corporations, foundations and other grant-making organizations are simply groups of individuals who have agreed on what they believe it is important to fund. They are still individuals who have the same hopes, dreams and vision for our hurting planet as individual donors do.
Treat Corporations and Foundations Just Like Individuals – #6 of the 7 Keys to a Successful Major Gift Program
The ideal major gift team must make a concerted effort to treat these important segments of the upper end of your active donor file, namely corporations and foundations, just like individuals.