Packaging Your Budget For Your Donor, Series: #2 – How To Do It
In the last post I wrote about the principles of The Program Support Portfolio (PSP) system – a way to package your budget for easy and effective presentation to your donors. If you have not read that post, take a look here before reading this post so you can...
The Monopoly Mentality — Why it Will Kill Major Gifts
I often run into fundraisers who somehow get it in their heads that “their” donors only support their organization. Now I know if they were being honest and really thought about it, they would admit that this is not true, but emotionally they act like their donors...
Starting a Major Gift Program is Not Easy
“Yeah, we realized we needed a major gift program so we just started one!” This statement summarizes what Jeff and I hear very frequently. A leader says, “We’ll just hire someone and get going.” As if the money will flow like water out of a tap. And then people like...
How to Think About the Cost Of Major Gift Fundraising #6
#6 – Getting Rid of Cost by Getting Rid of Donors I will never forget the major gift officer I sat down with several years ago who was managing a list of 864 donors! That’s right – 864. It had never dawned on her that there was no way she could relate to each...
How to Think About the Cost Of Major Gift Fundraising #3
#3 – Why It’s Important to Know the Cost and Revenue of each Donor on Your Caseload “Return on investment (ROI) by donor?” Yup. “You mean like ROI in direct mail – there is such a thing in major gifts?” Yes. “Why does this matter to me?” Well, one reason is that...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
