Packaging Your Budget For Your Donor, Series:  #2 – How To Do It

Packaging Your Budget For Your Donor, Series: #2 – How To Do It

In the last post I wrote about the principles of The Program Support Portfolio (PSP) system – a way to package your budget for easy and effective presentation to your donors.  If you have not read that post, take a look here before reading this post so you can...
The Monopoly Mentality — Why it Will Kill Major Gifts

The Monopoly Mentality — Why it Will Kill Major Gifts

I often run into fundraisers who somehow get it in their heads that “their” donors only support their organization.  Now I know if they were being honest and really thought about it,  they would admit that this is not true, but emotionally they act like their donors...
Starting a Major Gift Program is Not Easy

Starting a Major Gift Program is Not Easy

“Yeah, we realized we needed a major gift program so we just started one!” This statement summarizes what Jeff and I hear very frequently.  A leader says, “We’ll just hire someone and get going.” As if the money will flow like water out of a tap.  And then people like...
How to Think About the Cost Of Major Gift Fundraising #6

How to Think About the Cost Of Major Gift Fundraising #6

#6 – Getting Rid of Cost by Getting Rid of Donors I will never forget the major gift officer I sat down with several years ago who was managing a list of 864 donors!  That’s right – 864. It had never dawned on her that there was no way she could relate to each...
How to Think About the Cost Of Major Gift Fundraising #3

How to Think About the Cost Of Major Gift Fundraising #3

#3 – Why It’s Important to Know the Cost and Revenue of each Donor on Your Caseload “Return on investment (ROI) by donor?” Yup. “You mean like ROI in direct mail – there is such a thing in major gifts?” Yes. “Why does this matter to me?” Well, one reason is that...
How to Think About the Cost Of Major Gift Fundraising #2

How to Think About the Cost Of Major Gift Fundraising #2

#2 – The Four Major Gift Players Is the organization you are working for actually doing any good? If not, why are you there? It’s time to get out. Start looking. I say this because, for major gifts to succeed, not only in revenue generation, but also in maintaining...