How to Think About the Cost Of Major Gift Fundraising #1

How to Think About the Cost Of Major Gift Fundraising #1

#1 – Why You Need To Worry About Cost The great thing about Jeff is I can always count on him to rev up the conversation, say outrageous things that always have a chunk of truth in them and generally push the edges. Then when he is done with his pontificating I come...
Ratios are Ridiculous — Part 2

Ratios are Ridiculous — Part 2

I was surprised after my last post that I didn’t have any challenges as to why ratios within reason are a good thing.  So, I’ll just be my own devil’s advocate. Of course, ratios that are reasonable make sense.  I’m not advocating that we just go out and spend blindly...
Ratios are Ridiculous!

Ratios are Ridiculous!

Picture this.  You’re sitting around with your colleagues in the conference room and the “boss” tells everyone that they have to figure out what percentage of the newsletter or the latest appeal can be “counted” as education because your fundraising ratios are too...